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Harley executives scheduled to ride to Sturgis
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June 29, 2010
Milwaukee, WI - Harley-Davison Press Release
Harley-Davidson will share the road with its customers this summer when Motor Company executives and employees enjoy the ride from the Harley-Davidson Museum in Milwaukee to Sturgis, S.D. for the 70th Annual Sturgis Motorcycle Rally.
The Harley-Davidson Ride to Sturgis starts in Milwaukee with Bike Night at the Harley-Davidson Museum on Thursday, August 5 then journeys through the heart of the Midwest and Black Hills stopping at eight Harley-Davidson dealerships and landing in Sturgis on Tuesday, August 10.
Harley-Davidson executives scheduled to ride from Milwaukee to Sturgis include CEO Keith Wandell, President and COO Matt Levatich, SVP and Chief Styling Officer Willie G. Davidson, Vice President of the Harley-Davidson Museum Bill Davidson and SVP and Chief Marketing Officer Mark-Hans Richer. Harley-Davidson riders and customers are welcome to join the ride and relax with the groups at various stops and dealer events.
"We've enjoyed riding many miles with our customers over the years," said Bill Davidson. "Riding from the Harley-Davidson Museum in our hometown of Milwaukee to Sturgis in the heart of the beautiful Black Hills of South Dakota continues a tremendous tradition while giving us the chance to meet new friends along the way."
The schedule (subject to change) of events for the Harley-Davidson Ride to Sturgis is as follows:
- Thursday, August 5: 5:45 p.m. - Bike Night at the Harley-Davidson Museum in Milwaukee
- Friday, August 6: 7:30 a.m. - Riders pancake breakfast and depart from Harley-Davidson Museum
- 10 a.m. - Capital City Harley-Davidson, Madison, Wis.
- 2 p.m. - Bala’s Harley-Davidson, Mauston, Wis.
- 5:45 p.m. - La Crosse Area Harley-Davidson, La Crosse, Wis.
- Saturday, August 7: 8:30 a.m. - Rochester Harley-Davidson, Rochester, Minn.
- 11:15 a.m. - Mankato, Harley-Davidson, Mankato, Minn.
- 5:30 p.m. - J&L Harley-Davidson, Sioux Falls, S.D.
- Sunday, August 8: 3:30 p.m. - Peterson Harley-Davidson, Pierre, S.D.
- Monday, August 9: 2:30 p.m. - Black Hills Harley-Davidson, Rapid City, S.D.
- Tuesday, August 10: 2 p.m. - Harley-Davidson Motor Company riders arrive in Sturgis with the 10th Annual Dakota Thunder Motorcycle Run followed by a moving veteran's tribute and B-1 fly-by over Main Street.
In addition to the Ride to Sturgis, Harley-Davidson will be hosting free events at two all-new locations in the heart of Sturgis this year. Visit 3rd and Lazelle streets from Friday, Aug. 6 through Saturday, Aug. 14 for the Harley-Davidson Road Tour featuring the newly released 2011 Harley-Davidson motorcycles, other Harley-Davidson products and H.O.G. members-only pin stop. Demo rides for the 2011 Harley-Davidson motorcycles will be available in Sturgis near Interstate 90 at Exit 30 beginning Saturday, Aug. 7 through Friday, Aug. 13.
For the most up-to-date information on Harley-Davidson events at the 2010 Sturgis Rally, please visit www.h-d.com/sturgis.
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Upcoming 2010 Events at Mackie H-D
Sat. Sept 18th, 2010 -- Mackie H-D Customer Appreciation Ride. Ride departs at 10am.
Sun. Sept. 19, 2010 -- Hearth Place Ride (Re-scheduled) Registration between 7:30am-8:30am, ride departs promptly at 9am heading east to the Picton area for lunch.
Friday Sept. 24, 2010 -- Harley-Davidson DEMO Ride Day at Mackie H-D. Come and test ride the 2010 and 2011 motorcycles on the demo truck. First come, first serve and proper riding gear and motorcycle license is required. Register and ride between 9am and 3:30pm.
Summer Store Hours
*The Service Dept is open later during the week, 8am-6pm and on Saturdays 8am-3pm, so call to schedule your appoint today.
The showroom floor will be closed on Sundays for the remainder of the season.
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