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Latest News

Additional Articles
Harley-Davidson Q2 2010 results show progress
Harley-Davidson second-quarter 2010 results show continued improvement in key areas
July 22, 2010

Milwaukee, WI - Press release from Harley Davidson

Harley-Davidson, Inc. (NYSE: HOG) reported second-quarter 2010 income from continuing operations of $139.3 million, or $0.59 per share, compared to income of $33.4 million and earnings per share of $0.14 from continuing operations in the year-ago quarter. Second-quarter 2010 results include operating income from Financial Services of $60.8 million. Revenue from Motorcycles and Related Products was $1.14 billion in the second quarter. Worldwide retail sales of new Harley-Davidson® motorcycles decreased 5.5 percent in the quarter compared to the second quarter of 2009, a sequential moderation in the rate of decline from the prior four quarters. In the U.S., retail new Harley-Davidson motorcycle sales were down 8.4 percent and in international markets, retail sales were largely flat, down 0.2 percent compared to last year's second quarter.

For the first six months of 2010, Harley-Davidson income from continuing operations was $208.0 million, or $0.89 per share, a 28.9 percent increase from the year-ago period.

"Harley-Davidson is making steady progress at executing its strategy to deliver results through focus," said Keith Wandell, President and Chief Executive Officer of Harley-Davidson, Inc. "We are seeing the benefits of our restructuring and continuous improvement activities reflected in our earnings performance.

"We are pleased with the continued moderation in the rate of decline of retail new Harley-Davidson motorcycle sales again in the second quarter. At the same time, we continue to believe conditions will remain challenging this year for new motorcycle purchases and we will manage the business based on that expectation, with a continued strong focus on managing supply in line with demand," Wandell said.

"Despite the decline in second-quarter retail motorcycle sales, we believe interest in the Harley-Davidson brand remains strong among riders of all generations. In fact, Harley-Davidson is the U.S. market share leader of on-road motorcycles among young adults. We will continue to focus our resources on expanding the global reach of the brand and developing new products that will reach even more riders going forward," Wandell said. "I would like to thank our employees for their continued hard work and support of our strategy."



Upcoming 2010 Events at Mackie H-D

Sat. Sept 18th, 2010 -- Mackie H-D Customer Appreciation Ride. Ride departs at 10am.

Sun. Sept. 19, 2010 -- Hearth Place Ride (Re-scheduled) Registration between 7:30am-8:30am, ride departs promptly at 9am heading east to the Picton area for lunch.

Friday Sept. 24, 2010 -- Harley-Davidson DEMO Ride Day at Mackie H-D. Come and test ride the 2010 and 2011 motorcycles on the demo truck. First come, first serve and proper riding gear and motorcycle license is required. Register and ride between 9am and 3:30pm.

Summer Store Hours
*The Service Dept is open later during the week, 8am-6pm and on Saturdays 8am-3pm, so call to schedule your appoint today.
The showroom floor will be closed on Sundays for the remainder of the season.







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